About

Empowering Your Digital Operations to Scale Profitably

Shaping a future where smart automation and AI drive sustainable growth and enhance human potential.

Our Guiding Principles

Ahead of the Curve

We're constantly exploring and mastering emerging AI and automation tech, ensuring you benefit from practical, future-focused solutions that keep you competitive.

Solutions That Matter

We dive deep to understand your unique business challenges and strategic goals, delivering tailored automation solutions specifically designed to create real impact and solve your problems.

Enhance, Don't Replace

We believe AI and automation should empower your team, streamline workflows, and improve business outcomes by augmenting human capability, not simply replacing it.

How We Work

Value driven automation solutions

We know that implementing automation isn't always straightforward. That's why we focus on meeting you where you are. Our approach often starts with a practical Automation & Efficiency Audit or a focused Proof of Concept to deliver tangible value quickly, typically within weeks. From there, we work collaboratively and iteratively with you, scaling solutions thoughtfully alongside your growth journey and ensuring they always align with your strategic objectives

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Faq

Frequently asked questions

Let's be blunt – is this actually affordable for a small or medium business like mine?

Yes, we've specifically designed solutions and packages with SMB budgets in mind. Our approach often starts with an affordable Proof of Concept to deliver clear value quickly. Our Automation & Efficiency Audit is also a great, low-cost starting point, and its fee is credited towards future work if you proceed.

How do you ensure the solutions actually fit our business needs?

We don't offer bloated enterprise software. We start by listening, often delivering a focused Proof of Concept within weeks to solve your most pressing problem first. From there, we iterate based on your feedback and needs, ensuring the solution evolves practically and affordably for your business.

Our value proposition is that you get exactly what you need - rather than a bloated "all-in-one" off the shelf product that you pay for but only use 10% of the features.

We have a lean team (~10 people). How much time and internal resource is needed to implement and manage these solutions?

We understand lean teams need efficient solutions. Our initial Proof of Concept phase is designed to be quick (live in weeks), requiring focused input for discovery but with our experts handling the build. Subsequent iterations are collaborative but managed efficiently, ensuring automation frees up your team for strategic work, not adds to their burden.

We also offer fully managed services for all our solutions, meaning your team gets all the benefits but none of the overheads. If there's appetite to transition the management of the sytems to internal teams over time we are happy to facilitate that.

We need to show clear results to management. How do your solutions help demonstrate ROI?

We focus on tangible outcomes from the start. The initial POC is designed to deliver a quick win and demonstrate value fast. We work with you to identify key metrics upfront (e.g., time saved, conversion lift) and build reporting to track progress, making it easier to build the case for further iteration and investment.

Can automation really help us scale our marketing impact without just hiring more people?

That's precisely the aim. By starting with targeted automation (via a POC) for repetitive processes or complex tasks, and then iterating, our solutions increase your current team's capacity and effectiveness. It allows them to focus on strategy and higher-value activities, scaling impact without a linear increase in headcount.

What kind of specific, measurable results have other mid-market marketing teams achieved?

While results depend on the starting point and specific solutions, teams like yours often see significant reductions (e.g., 50%+) in time spent on manual data preparation or reporting even from the initial POC, measurable lifts (e.g., 15-30%+) in engagement or conversion rates through improved personalisation over time, and faster campaign execution cycles. We can share relevant (anonymised) examples during a discussion.

My team aren't data scientists or automation gurus. Are these solutions too complex for us to manage day-to-day?

We handle the backend complexity. The solutions, especially the initial POC, are designed to provide actionable insights or automate processes in a way that's usable by marketing professionals, often integrating directly into the tools your team already knows. We provide necessary training and support for each iteration.

How do you tailor solutions? We're not a massive enterprise.

Our approach isn't one-size-fits-all. We start by understanding your team's specific bottlenecks via consultation or the Audit. We then propose a focused Proof of Concept to address the highest priority issue quickly, iterating from there based on results and your evolving needs, ensuring solutions fit the mid-market context.

What exactly is HumanTouchAI and AI automation?

HumanTouchAI is an automation system we've developed that is designed to understand your business, your customers and your brand tone/voice.

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Combined with our content publishing workflows, it can effectively orchestrate the production and publishing of valuable, engaging communications, articles and content designed to resonate with your customers.

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All at a scale that would normally require a 10 person team.

What kind of results can we realistically expect from implementing these seo and content automation solutions?

While outcomes vary, clients typically achieve significant time savings (often 50%+) in routine SEO tasks, faster execution of optimisations, improved content performance metrics (like conversion rates), and measurable growth in qualified organic traffic within 3-6 months. We work with you to define and track the KPIs that matter most to your business.

The most valuable result is scale - with our solutions your search optimisation and content production activities will have the equivalent of a 5-6 person team working 24/7 to improve your search rankings as well as creating and publishing content relevant to your target market designed to increase your brand's authority and trust.

Are these automation solutions only suitable for large companies?

Not at all! We work with businesses of various sizes, including growing SMBs, mid-market teams, and agencies. Our approach involves understanding your specific operational challenges and tailoring automation solutions – often starting with a focused POC – that fit your scale, budget, and goals.

How long does implementation typically take for one of your solutions?

Our approach focuses on getting a valuable Proof of Concept (POC) live within just a couple of weeks, showing tangible results quickly. From there, we iterate collaboratively to expand the solution's breadth and depth based on your needs. So while full implementation timelines vary, you'll see initial value fast. After an initial discussion or Audit, we can outline the POC scope and timeline.

We see several solutions that might fit. What's the best way to figure out where to start?

If you're unsure, the best starting point is often our Automation & Efficiency Audit and Roadmap. It provides a structured diagnosis of your operations to identify the highest-impact opportunities, perfect for defining an initial POC. Alternatively, booking a quick, no-obligation chat allows us to hear about your main challenges and recommend the most suitable first steps.

What does the process of working with Better Digital Co. look like?

It typically starts with understanding your challenges, either through a consultation or the Audit. We often propose starting with a focused Proof of Concept (POC) to deliver value quickly, typically within weeks. Once that's proven successful, we work iteratively with you to expand the breadth and depth of the automation, ensuring it aligns perfectly with your evolving needs through further configuration, testing, and handover.

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